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  • Writer's pictureBrandon West

Kanye West Planning to Launch Yeezy Cosmetics Line

Updated: Feb 20, 2022

After dominating the fashion industry, the music and fashion mogul is extending his Yeezy brand into cosmetics.

Kanye West is entering the beauty world. Yep, you read that right! Using his Yeezy brand, Kanye filed a trademark that encompasses cosmetics: hair creams, hair gels, facial makeup, concealers, blushers, facial powders, foundation makeup, eye makeup, eye pencils, eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic pencils, lipstick, lip gloss, lip pencils and much more.

It's no secret that his famous wife, Kim Kardashian-West, has her own cosmetics line and trademarks - KKW Beauty - and sister-in-law Kylie Jenner has Kylie Cosmetics and Kylie Skin. Nothing wrong with a little friendly competition in the family, right?

No word on whether the cosmetic line will be for men and/or women.

Follow us on Instagram and Twitter for the latest (@kbpopculture) as this story develops.


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