Exclusive: Dillon Latham Talks TikTok Fame, Simpletics & What’s Next

Dillon Latham (Credit: Instagram)

From viral moments to building a brand, Dillon Latham has become one of TikTok’s most recognizable young creators, and he’s just getting started. With millions of followers cheering him on, Dillon has turned quick-hit content into a full-time career, all while launching his own grooming brand, Simpletics, designed to elevate guys' hairstyles while keeping their hair healthy and vibrant.

But behind the views, viral videos, and his strong work ethic, there’s a thoughtful strategist who isn’t afraid to dream bigger. In our exclusive Front Page Pop interview, Dillon opens up about his early inspirations, the business moves that changed everything, navigating online criticism, and what he hopes young creators take away from his journey.

Oh — and yes, ladies, we asked about his relationship status. Let’s get into it.

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When did you get started on TikTok and what made you want to make that first video?

I was really inspired by a Creator named Logan Paul. And right after his first viral boxing match, I was really inspired to start posting content. As soon as that happened, I went viral the next morning.

What was the moment, if any one, that made you think “wow I can actually make money / a career out of this!”?

An app called Send It reached out to me and offered to pay me $50 for a single TikTok that took me 30 seconds to make.

Since you’ve found success in building an audience, you started your brand Simpletics. What inspired that?

I noticed that there were very few hair products in the hair industry that used good ingredients, and I wanted to change that.

Dillon Latham for Simpletics (Credit: Simpletics.com)

Simpletics is currently focused on hair care products. Do you have intentions to expand into other areas with the brand, or create any new businesses/products?

Yes, Simpletics plans to spread from just being a hair brand to all types of body care products.

Exciting! Whats something people would be surprised to learn about your life behind the camera?

People would be surprised about the fact that I love talking about philosophy.

Dillon Latham (Credit: Instagram)

What does a typical “day in life” look like for Dillon Latham?

Wake up, sit at my keyboard to start doing content, lay down in my bed to think after I make some videos then get back and I just go back and forth all day.

How do you find inspiration when your creativity feels low?

I watch other creators who have done really well like Mr. Beast or Logan Paul.

Whats been your biggest “pinch me” moment in your career thus far?

I went to a party of one of my childhood favorite YouTubers, and the YouTubers I looked up to the most knew who I was before mentioning myself. And they knew about my Branson products.

Trends come and go. Whats one TikTok or Mens Fashion trend you hope never comes back.

I think the giant shoe trend.

Your followers clearly love you and your content. How would you describe your audience and what message do you have for them?

My audience is teenage guys looking to improve. My message to them is never stop trying at your goals, no matter what it takes.

Dillon Latham with his fans in NYC (Credit: Instagram)

Whats the wildest or funniest fan interaction you have had?

Some random stalker that I had filmed me and it went viral telling me to do the dance of the pants.

You have had your fair share of negativity and criticism online. How do you deal with that?

I know who I am deep down and I know that the internet will never be able to truly understand that so no matter what happens, I know myself.

What advice would you give to content creators just starting out?

Stay up to date with the newest things happening so that way you don't fall behind. What worked years ago isn't going to just work again now. You're not going to become the biggest by copying the biggest you become the biggest by innovating.

Dillon Latham with his fans (Credit: Instagram)

Who is your dream collab?

I would love to collab with Logan Paul or Mr. Beast.

As a celebrity & influencer blogger, I have to ask: Are you single, dating, or in a serious relationship? If you’re single or casually dating, are you open to dating fans or would you prefer someone else in the public eye?

I prefer dating someone in the public eye. Right now, I'm not talking or dating anyone but I've had my fair share of interactions with fans and that would be extremely challenging.

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Be sure to follow Dillon Latham on social media to stay up-to-date on his inspiring journey.

Instagram (@DillonXLatham) and TikTok (@dillon.latham).