From Paltrow’s Daughter to Fashion’s New It Girl: Apple Martin Joins Self-Portrait

Apple Martin spotted in Nashville wearing Self-Portait (Credit: Getty Images)

Apple Martin is making her fashion world debut, and she’s doing it in a major way.

The daughter of Gwyneth Paltrow and Coldplay frontman Chris Martin just announced her very first brand partnership, stepping into the spotlight as the newest face of London-based fashion house Self-Portrait.

Apple revealed the news on Instagram, sharing a series of self-shot portraits that ooze confidence, individuality, and effortless cool. The campaign highlights what Self-Portrait says is the “self-expressive spirit” of Apple’s generation, a vibe the rising star seems to channel with ease.

Apple Martin for Self-Portrait (Credit: Apple Martin)

Apple Martin for Self-Portrait (Credit: Apple Martin)

Apple Martin for Self-Portrait (Credit: Apple Martin)

But this is just the beginning. The partnership is set to roll out over the coming months with fashion portraits, films, and activations, cementing Apple as fashion’s newest “It girl” to watch.

Founded in 2013 by designer Han Chong, Self-Portrait has built a global reputation for modern, functional dressing that takes women from day to night. Apple now joins an A-list lineup of past faces, including Emily Ratajkowski, Gigi and Bella Hadid, Naomi Campbell, Kate Moss, BLACKPINK’s Jisoo, and more.

With her Hollywood pedigree and fresh style, Apple Martin’s first step into fashion is already turning heads — and if this debut is any indication, she’s just getting started.